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Fundraising Article Archive – Next Level Insights

Fundraising Article Archive

Useful Information for Fundraising Professionals

The links to articles below provide helpful and timely information from a wide range of sources. Note: Some links may no longer function as the content may move, or eventually only be available through subscription services. Should you identify material you believe would be useful and timely for this page, please feel free to contact us.

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Smart Money: Is Your Favorite Charity Spying on You?

Wall Street Journal
May 16, 2010
by Anne Kadet

This article explores the issue of data mining to identify likely donor prospects. An excellent practical overview of the techniques, it explores the practices of nonprofit hospitals in examining patient admission records to determine likely donor prospects. The 2008-2009 recession led more charities to increase their efforts in this area as pressure increased to more efficiently identfy donor prospects in a period of limited resources.