Useful Information for Fundraising Professionals
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Smart Money: Is Your Favorite Charity Spying on You?
Wall Street Journal
May 16, 2010
by Anne Kadet
This article explores the issue of data mining to identify likely donor prospects. An excellent practical overview of the techniques, it explores the practices of nonprofit hospitals in examining patient admission records to determine likely donor prospects. The 2008-2009 recession led more charities to increase their efforts in this area as pressure increased to more efficiently identfy donor prospects in a period of limited resources.