Outside Insights
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Getting the Word Out – New Camp Brochure
Our NLI team collaborated with the leadership of a great camp in upstate New York called The Boys JIM Club of America. The “JIM” in their names stands for “Jesus Is Mine” and says a lot about who they are and what they do. They were founded in the 1950s by a traveling evangelist named Jimmie…
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God Centered Life Executes Expansion Mailing
This expanding media ministry of Dr. Josh Moody wanted to update the congregation of College Church where Josh serves as senior pastor. The mailing included a letter, response device, and an 8 page booklet that provided an overview of the scope, reach, and impact of the organization. The piece served as a further reminder to…
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Fundraising in a Global Pandemic
Today I turn my attention to a topic I know nothing about! Namely, How does one go about raising money in the middle of a global pandemic? A quick internet search reveals that many thousands have already expounded on this topic in print, via audio, and on video. What more can be said? Let’s see.… -
Direct Mail – 12 Pointers for Success
There was a time when fundraising was accomplished in one of three ways: face to face, on the phone, or through the mail. Then someone invented the internet and everything changed. All of a sudden you could communicate with as many people as you wanted to—or whom you could get to pay attention—just for the… -
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Brand Consistency
Much has been written about the importance of a “brand” in recent years. A range of definitions have been offered as to what a brand exactly is. Many still lack some clarity about the matter. This post offers some simple guidance on understanding what a brand is, and how it can serve an important purpose…
