Outside Insights
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Fundraising in a Global Pandemic
Today I turn my attention to a topic I know nothing about! Namely, How does one go about raising money in the middle of a global pandemic? A quick internet search reveals that many thousands have already expounded on this topic in print, via audio, and on video. What more can be said? Let’s see.… -
Direct Mail – 12 Pointers for Success
There was a time when fundraising was accomplished in one of three ways: face to face, on the phone, or through the mail. Then someone invented the internet and everything changed. All of a sudden you could communicate with as many people as you wanted to—or whom you could get to pay attention—just for the… -
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Brand Consistency
Much has been written about the importance of a “brand” in recent years. A range of definitions have been offered as to what a brand exactly is. Many still lack some clarity about the matter. This post offers some simple guidance on understanding what a brand is, and how it can serve an important purpose…
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