Category / Communication / Fundraising / Public Relations
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Establishing a Year Long Communication Plan for Your Nonprofit
March is almost gone. Let me grab your attention… Your calendar year end appeal will start in just eight months. I know, you’re probably thinking, why should I start thinking about my year end appeal now? Let me try to answer the question. Between now and December 1, which is probably the absolute latest you…
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It’s All About…”Making a Case Your Donors Will Love”
If you’re in fundraising and you haven’t read this book, you should. Jerold Panas writes in a practical, accessible style. I can’t even remember how I first got connected with this title, but I’ve appreciated the insights I’ve gleaned. Published by Emerson and Church, the book may strike you as a little pricey–$29.00 in print…
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It’s January! Part 2 – Your Annual Fundraising Check Up
My last post dealt with a simple review of data regarding fundraising improvement (or, ahem, lack thereof) for last year. Today we turn our evaluation to the softer side. It's both easier and harder. I want you to take a look at your fundraising activities over the last year. What did you actually do to raise money… -
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It’s January! Time for Your Annual Fundraising Check Up
A key aspect of effective fundraising is evaluation. January is the time to look back and decide what you did right and what you did wrong over the last year. I believe effective evaluation utilizes both soft and hard information and data points. I’m going to address evaluation in two posts. This one focuses on… -
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EHA Year End Booklet
The Next Level crew produced an excellent 2023 year end booklet highlight some of the key aspects of the work done by the Emmanuel Hospital Association. NLI has served EHA in a wide variety of capacities for many years. The booklet was used in conjunction with two versions of a donor letter, one to current…
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Fundraising in a Global Pandemic
Today I turn my attention to a topic I know nothing about! Namely, How does one go about raising money in the middle of a global pandemic? A quick internet search reveals that many thousands have already expounded on this topic in print, via audio, and on video. What more can be said? Let’s see.… -
Direct Mail – 12 Pointers for Success
There was a time when fundraising was accomplished in one of three ways: face to face, on the phone, or through the mail. Then someone invented the internet and everything changed. All of a sudden you could communicate with as many people as you wanted to—or whom you could get to pay attention—just for the…
