Category / Marketing
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Getting the Word Out – New Camp Brochure
Our NLI team collaborated with the leadership of a great camp in upstate New York called The Boys JIM Club of America. The “JIM” in their names stands for “Jesus Is Mine” and says a lot about who they are and what they do. They were founded in the 1950s by a traveling evangelist named Jimmie…
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Brand Consistency
Much has been written about the importance of a “brand” in recent years. A range of definitions have been offered as to what a brand exactly is. Many still lack some clarity about the matter. This post offers some simple guidance on understanding what a brand is, and how it can serve an important purpose…
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