Category / Evaluation / Fundraising

My last post dealt with a simple review of data regarding fundraising improvement (or, ahem, lack thereof) for last year. Today we turn our evaluation to the softer side. It's both easier and harder.  I want you to take a look at your fundraising activities over the last year. What did you actually do to raise money…

A key aspect of effective fundraising is evaluation. January is the time to look back and decide what you did right and what you did wrong over the last year. I believe effective evaluation utilizes both soft and hard information and data points. I’m going to address evaluation in two posts. This one focuses on…