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  • Direct Mail – 12 Pointers for Success

    There was a time when fundraising was accomplished in one of three ways: face to face, on the phone, or through the mail.  Then someone invented the internet and everything changed.  All of a sudden you could communicate with as many people as you wanted to—or whom you could get to pay attention—just for the…
  • Brand Consistency

    Much has been written about the importance of a “brand” in recent years. A range of definitions have been offered as to what a brand exactly is. Many still lack some clarity about the matter.  This post offers some simple guidance on understanding what a brand is, and how it can serve an important purpose…